🍁 Reach millions of Canadians nationally with the power of AM/FM radio and digital audio - trusted by U.S. agencies and brands for over 20 years.
Ready to reach over 33 million Canadians with your Audio Campaign?
Speak with a CBS Canada Audio Expert
With CBS, get access to...
Premium National Audio Inventory
Unlock high-performing audio inventory across Canada’s leading AM/FM broadcasters and digital audio publishers. Reach your audience at scale with measurable, data-driven results.
Canadian Audio Insights
Gain exclusive and actionable insights on the Canadian marketplace through external and proprietary research from our in-house insights team.
Custom Integrations
We'll help you seamlessly embed your brand into local audio content and conversations that resonate with audiences nationwide.
Just a few of the leading U.S. brands that work with CBS
Why CBS?
Unmatched reach
CBS is the leading aggregator of Canadian audio. Gain access to the most comprehensive portfolio of Canadian audio audiences, from coast to coast, through one trusted partner.
Streamline the buying process
No more managing multiple vendors. With one buy get access to traditional AM/FM and digital audio channels across Canada.
Top tier ad placement
We provide access to only the highest quality and brand-safe audio inventory. Whether CRTC-certified Canadian AM/FM radio or other trusted channels, your brand is safe as it scales.
Just some of the many audio partners we represent
Frequently asked questions
Who is CBS?
Canadian Broadcast Sales (CBS) is the national audio sales arm representing the country’s largest radio and digital networks, including major broadcasters and streaming partners. We’ve been helping U.S. agencies reach Canadian listeners for over two decades, combining legacy broadcast scale with modern digital targeting.
What kind of audience reach can I expect across Canada?
Through CBS, you can reach over 33 million Canadians coast to coast, across both English and French markets, with endless targeting capability by region, demo, format, or platform, and more... Whether that’s AM/FM (broadcast + digital stream streamed), podcasts, or pureplay.
Do you work with smaller agencies or campaigns with modest budgets?
Absolutely. While we represent large national networks, we often work with independent U.S. agencies and brands. We can tailor plans to your goals and budget. From single-market tests to full scale national campaigns.
Ready to reach over 81% of Canadians with your Audio Campaign?
Speak with a CBS Canada Audio Expert
Canadian Broadcast Sales (CBS)
45 St Clair Ave W 5th Floor Toronto, ON M4V 1K9 Canada
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